Analysis

4239 Results

The Battle for the House, As Told Through Super PAC Ad Reservations

Even though it’s not yet summer, there are windows looking into the fall. Recent television ad reservations from the Congressional Leadership Fund and the House Majority PAC show that, despite higher profile races for the Senate and White House, the battle for the House of Representatives is still very much afoot. Combined, the Republican-aligned CLF […]

Fewer Political Ads Now, Doesn’t Mean Less Advertising Later

The coronavirus has put a temporary end to simple things such as sitting at a restaurant or going to a baseball game, but don’t declare the end of political advertising just yet.  With travel, rallies, and in-person campaigning severely curtailed, and campaigns striving to maximize communication channels that they can control, paid advertising in general, […]

Questioning My Boldest Projection for 2020

Through all of the twists and turns of this election, I’ve been confident about one thing: record-breaking turnout. Obviously, with the spread of a pandemic, I’ve started to question my projection a bit. I first wrote about the potential for a record-setting turnout in December 2018, and for the most of the cycle it looked […]

Likely New Members of the 117th Congress (April 10, 2020)

Predicting election outcomes can be a fraught business. You don’t have to look further than the 2016 presidential race to see that.  But for some races, one candidate has such an advantage — due to the constituency’s partisan lean, candidate quality, or other factors — that their path to office is nearly assured. Those are […]

Will There be More Republican Women in the House Next Year?

With just 13 women on Capitol Hill, House Republicans don’t have any room for error if they want to boost their numbers. After this year’s initial batch of primaries, however, and looking ahead at primaries to come, Republicans are at risk of simply breaking even when it comes to their female contingent in the next […]

Coronavirus and Campaign Ads: How the Pandemic Is Playing on TV

The attack ad began as many do: ominous music, stock photos of people looking worried, a narrator gravely intoning on the failure of Montana Sen. Steve Daines to protect his constituents’ healthcare.  But this ad, which was produced by Democratic group Protect Our Care and aired on March 12 in Missoula, also did something new: […]

Be Careful When Explaining House Retirements

When now-former Rep. Mark Meadows officially resigned from Congress earlier recently, there wasn’t much shock among the Republican Party. After all, Meadows, known for leading the conservative House Freedom Caucus, had initially stated his intentions to not seek re-election, as he foresaw an increased role in the Trump Administration.  That gamble paid off, because upon […]

2020 Senate Overview (April 3, 2020): Senate is (Still) In Play

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2020 Senate Overview (April 3, 2020): Alabama – Kansas

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2020 Senate Overview (April 3, 2020): Kentucky – New Mexico

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